Urban Blackberrys SS18

Urban Blackberrys SS18

The Urban Blackberrys Spring Summer ’18 captures the true essence of exploration in an external journey that leads to a voyage within.

Having built brand Urban’s personality as an Urban Wanderer best captured in the brand tagline ‘Why Plan’, with the SS18 campaign we dug deeper into what it meant to the Urban Wanderer. Wandering for him is not just physical travel, it means stumbling upon new discoveries that help him discover the world and with it himself, it is more mental & attitudinal.

  • Expertise
  • Brand Strategy
  • Brand Tagline
  • Brand Communication
  • Fashion Shoot Concept
  • Creative Direction
  • Visual Style Direction
  • Film
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