Flipkart HRX


HRX Audio Range

Launching the audio range for India’s first homegrown fitness brand at Flipkart.

E-Commerce giant Flipkart in collaboration with India’s first home grown fitness brand - HRX was launching a new audio brand. Which prompted us to create the visual identity system, on-platform & other digital assets for the brand.

How does a challenger brand claim market share from leading, established international and Indian players in a new category, especially at the peak of the 2020 lockdown.

  • Expertise
  • Brand Strategy
  • Brand Tagline
  • Visual Identity System
  • Brand Communication
  • Brand Film
  • Digital Assets
  • Store Page UI/UX
  • Iconography
  • Creative Direction
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