Plus One is a strategic design + brand transformation studio. We help create Brand Love + Business Growth by crafting memorable branding solutions that unlock true business & consumer potential.

We at Plus One believe brands in many ways behave like human beings. For us as human beings to operate at our optimum potential, our mind, bodies, emotion and energies need to be cultivated mindfully. Brands like us, perform and truly transcend to realize their true power when they are built holistically. When they do, they move businesses, people & the world forward.



    • What business & consumer problem does your brand solve?



    • How does it solve the problem? How does it look & work?



          • How does it make the consumer feel?



        • How does it move the world?


We’d rather be unconventional people than typical resumes.

It’s an approach that’s seen us attract such varied talent as farmer, restauranteur, fashion blogger, skydiver and yes, even a part-time mom. The quest for unconventional ideas after all, usually begins with unconventional people. But the one thing that binds us is the hunger for doing things that make a real-world difference.

Shitu Anand Patil | Co-Founder, Creative Director & Strategist

A design thinker & visual artist with a passion and enterprise for building brands Shitu is a specialist in lifestyle / luxury branding & communication. With a career spanning over two decades in the advertising and design industry, her experience includes a wide range of integrated design, strategy, branding and communication solutions for some of India’s fortune 500 companies.

Before founding Plus One, she was an integral part of advertising giants like Lowe Lintas, Publicis Ambience and FCB Ulka where she has led teams and set benchmarks for brands as varied as Lakme, Elle-18, Tata Croma, Westside, Lifebuoy and Tata Indica. She lives by the philosophy ‘If a thing is worth doing, it's worth doing well.’ And believes in crafting empathetic brands with a deep focus on creating an emotional connect with the customers and not just a transactional relationship. Her positive outlook and childlike awe towards life always see her seeking knowledge and drawing references from a diverse range of cultural, aesthetic, social and historical sources. Indian and international awards like D&AD, Effies, Abbys, Kyoorius etc. are an inevitable side effect of the work she does.

Gautam Patil | Co-Founder, Design Director & Strategist

A large scale FMCG packaging specialist with a penchant for understanding deepest of business problems and starting from there is what has made Gautam shine through 20 years of his design career. An innate understanding of design rules have taught him how to break them, delivering unconventional answers to real market challenges. This strategic mindset, farsightedness and keen understanding of clients’ business problems gives

him the ability to truly partner them. Before co-founding Plus One, Gautam was Design Director at Design Sutra - Contract Advertising in Mumbai. He has also worked with DY Works, Dcell-Lowe Lintas, Red Lion - Publicis Ambience Advertising, Creativeland Asia and White Design. Each of those stints saw him help shape the design language of a varied leading national and international brands across categories. Unilever, ITC, Cadburys, Britannia, Taj Hotels, Hyatt, J W Marriot, Parle Agro, Amul, Motorola, Bisleri, Air India, Biocon, VIP, Shaw Wallace, Godfrey Phillips, Tata Retail, Pillsbury to name a few. An advocate of importance of design for business growth, Gautam believes India is now design ready and is driven to bring awareness for the same amongst businesses.

Ashish Vadgama | Client & New Biz Manager

Jinal Dahanuwala | Designer, Lettering

Aishwarya Mestry | Designer, Motion

Shania Pereira | Designer, Typography

Collaborative Partners

Roy Abraham | Consulting Creative Partner

Roy Abraham has been writing for advertising in Mumbai since 1999, and despite the dozens of Indian awards and International accolades for his work, he seldom likes being labeled a wordsmith. And that’s got a lot to do with the greatest traditions of advertising, espoused by the legendary offices of Madison Avenue, London and Mumbai: Great communication, be it in the form of word, design, digital expression or other touch points, always starts

with the principles of marketing, psychology and sociology, and ends in the form of real behavioural change. Obviously it’s an art, but there’s a lot more than just wordplay involved in that. His practice has spanned English, Hindi and Hinglish, in print, TV, radio and digital media. And most importantly, it’s caught the attention of some of the biggest names of brand building the world’s ever seen. Ed McCabe, Neil French, Mohammed Khan, the Abbys and the Effies, to be precise.

Wolfzhowl Strategic Instigations | Collaborative Strategy Partner

Wolfzhowl is a pure and intense strategic consultancy which is a veritable den of planners from disciplines as diverse as design thinking, brand & communications and data science. The founder, Kalyan Ram Challapalli, has lead the industry in India and abroad from positions such as Executive Planning Director – APAC, Common Wealth; Sr. Planning Director – ASEAN, Leo Burnett Singapore; Head of Disruption – TBWA India; Head of Strategy –

Mumbai Contract (JWT-WPP); Consumer Planning Lead – India, Diageo India Pvt Ltd. Designations apart, Kalyan is recognised by industry and peers as a master orchestrator of energies, culture, people, behaviours & brands. Under his leadership, Wolfzhowl, since its inception in 2013, has already made a name as experts in behavioural change. They help brands discover their purpose & stay sustainable in today's digital plus world where the number of influences multiply by the day. Some of their many interventions are as varied as Nissan, Blackberry, Cadbury, Smirnoff, HSBC, P&G, VISA, Tata

Roma Singhal | Collaborative Strategic Partner

Roma, known as #TheSmilingStrategist, has spent 14 years as Brand & Digital Creative Strategist trying to understand human behaviour at blue-chip marketing and advertising organisations such as American Express, Ogilvy, Publicis Groupe, McCann, and BBDO in Sydney, Singapore and Mumbai covering Global, AUNZ, ASEAN and India markets.

She has planned and launched insightful & effective campaigns for a diverse clientele, spanning across diverse industries. Some of her key brands include Sony, Samsung, IBM, BlackBerry, Huawei, Guinness, Hyundai, Yellow Tail, Banrock Station, Cadbury, Ferrero, Kraft Heinz, KFC, Coca-Cola, AirAsia, L'Oreal, Garnier, Pears, Bunnings, Cerebral Palsy Alliance, Circular Plastics Australia, Hort Innovation, Intel, Vodafone, Purina, Bridgestone and more. Her works have been recognised, one of them being The EFFIE Gold for Cadbury. She was also chosen as the first round judge for EFFIE Australia 2019. Certified as the Official Mind-map Coach by the inventor of The Mind Map, Tony Buzan, the Mind-mapping technique is thoroughly infused in her ways of working. Her recent training on Big Data, Cognitive Analysis and Artificial Intelligence has only made her more hopeful of exciting times in this new era of Account Planning.

Hiral Dattani | Collaborative Strategy Partner

Hiral is a passionate and motivated brand strategic professional with over 14 years of local and international experience in FMCG and retail environments. Her professional reputation has been built around delivering quality results on time and creating efficiencies to meet business goals for both clients and agency. In the last 15 years she's lived in 6 cities, shaping her professional and

personal life. She brings the cultural influence as well as adaptable approach to find the right fit to the brand. Previously Hiral has worked on high profile brands like Kimberly Clark, Woolworths, Coles, Tennis Australia, Unilever, Britannia and TATA. She has collaborated with clients on large and complex brand communication, design and packaging projects covering different spectrum of project lifecycle. A strategic and creative thinker who thrives in fast-paced and challenging environments and working cross-functionally to deliver customer focused commercial outcomes, Hiral brings a proactive can-do and "Right first time" attitude, while managing stakeholders at different levels with clear and constant communication.

Our Services


  • Brand Strategy
  • Brand Positioning
  • Brand & Portfolio Architecture
  • Naming + Verbal Identity
  • Consumer Journey Mapping
  • New Product Development


  • Brand Identity
  • Packaging
  • Packaging Structure Design
  • Product Design
  • Visual Identity System


  • User Experience
  • User Interface
  • Environmental
  • Retail Experience Design
  • Installation


  • Advertising
  • Digital
  • Film & Video
  • Print / OOH
  • Social Strategy
  • Social Content

Our Purpose: Be Boundless

Boundless Brands

Create brand love + business growth for our clients & help them build Boundless Brands

Plus One

Grow Plus One to realise its highest potential and be a global changemaker in design

Boundless People

Help our employees & partners realise their highest selves and Be Boundless

  • Client Love

    “We have been associated with Plus One for close to a decade now. Plus One has helped us enhance profits through their brand identity, communication & packaging design solutions across all my brands. I think the solutions we got has immensely helped us generate the right awareness, curate interest, push consideration leading to intent, evaluation and purchase. ”

    Nitin Datta

    General Manager-Marketing & Planning, RJ Corp

  • Client Love

    “I have worked with the Plus One team for over 4 years now. In addition to superior design and creative output, they bring a level of professionalism that is hard to match— they deliver peace of mind to clients and supervisors alike.

    One of the most striking qualities of the team is that the team patiently listens to, learns and understands a client’s business needs and then delivers creative that is fresh and well-conceived. They put in their heart and soul in all their work and I think this stems from the passion that they have towards their work and the desire to create quality work without any compromise. An agency that pays attention to detail, cares about the quality of work and the brand sometimes more than the client does – what more do you want?”

    Raunaq Sharma

    Vice President Marketing, Arvind Limited

  • Client Love

    “Plus One is a deeply thoughtful and engaged design partner. They go out of their way to understand the brief and the brand’s needs. The Plus One team brings to the table a clear sense of ownership of each project, as well as strong, evolved design sensibilities. Your brand is in very safe hands with them!”

    Satyam Viswanathan

    Chief Marketing Officer, Future Consumer Ltd
    Head, Future Ideas

  • Client Love

    “The creative geniuses at Plus One always have something entirely creative and innovative to cater to our requirement. The team has always been accommodative and, on some instances for the time sensitive projects, very efficiently delivered within the given crunch timelines.

    The coffee & tea packaging designed by them stood out on the shelves from the competitors and has been well received by our consumers.”

    Bhuman Dani | Shariq Ashraf

    Co-founders, Directors
    TGL Co.

  • Client Love

    “It was a great experience working with Plus One on the Raymond campaigns. The long association Plus One had with Raymond included many key campaigns, brand launches across all three brands – Fine Fabrics, Ready To Wear & Made To Measure. Plus One team did a wonderful job of developing brand content based on the brief and overall direction from the central marketing team.

    Their agility to move from concept to execution helped us to achieve challenging deadlines without compromising on quality. Apart from this, they exhibited creative thinking, eye for detail, fine aesthetics, deep understanding & knowledge in fashion and design. ”

    Ameya Bandekar

    Marketing Manager, Raymond Limited

  • Client Love

    “Right from setting the tonality to creating a Brand Identity, Plus One has done it right for us. The interesting part is that the team dives deep to understand every detail of the brief. They go beyond their scope to understand the project and its requirement.

    The flexibility & the attitude of the team is just right. The team goes beyond their capacity to make things perfect for the brand, be it creative input or retail guidance at store level. The work done was surely appreciated, well perceived & accepted. Especially the tag line for Femina FLAUNT – NEW DAY NEW YOU! and the way it fitted into the brand key.”

    Zainab Suterwala

    Head Of Marketing, Worldwide Media(Femina) – Times Group

  • Client Love

    “Motorola was launching refrigerators and washing machines for the first time globally and the brand was to be projected as a premium player in this category. The creative assets developed by Plus One helped us land this positioning by giving the brand a very premium look and feel while keeping the Motorola brand principles alive.

    What we specifically liked about them was their professional and systematic approach while planning the project and the capability to understand the brand through and through. They maintain the strict quality check which ensures they always deliver top notch work without any errors.”

    Farheen Haider

    Manager, Brand Marketing at Flipkart

  • Client Love

    “The experience with Plus One has been warm and full of the feeling of trust, equal ownership. They had their skin in the game from day 1 of us joining hands.

    For one, it’s the approach they have for the brand- “Our Brand” and not “client brand”. Visiting our stores and interacting with consumers, was a high point for us. A thorough landscaping and RoI based approach to all campaigns and suggestions, went a long way in building and boosting confidence and delivering on the promise. Their biggest strength lies in understanding of consumer segment/s, judicious use of creative freedom- being out of the box yet within the brand framework for Pre-And-Post consistency of message & RoI centric approach.”

    Ramesh Kaushik

    AVP- Brand Experience, Brand Head [Urban], Blackberrys Menswear

  • Client Love

    “Fourth Partner Energy owes its brand presence to Plus One. They worked with us as we started, designed our logo and those colours have stayed with us since 2010!  They were creative, accommodative, spent time understanding our company vision and delivered a concept that we loved. We strongly recommend their services and wish them well in their endeavours!”

    Vivek Subramanian

    Co-Founder & Executive Director, Fourth Partner Energy

  • Client Love

    “Their passion, self-commitment and creativity was amazing from day 1 of our interaction. Rarely have I ever gone off to sleep after handing over the baton, and constantly felt reassured it was the right decision. What we specifically liked about working with Plus One is their passion, ownership, creativity on all aspects (concept, text, stills), eye for details and ability to work with all stakeholders without friction. Great DNA, great people, lovely to work with and always a kindred relationship even years since.”

    Siddharth Suri

    Founder & CEO, Andamen