Roma Singhal | Collaborative Strategic Partner
Roma, known as #TheSmilingStrategist, has spent 14 years as Brand & Digital Creative Strategist trying to understand human behaviour at blue-chip marketing and advertising organisations such as American Express, Ogilvy, Publicis Groupe, McCann, and BBDO in Sydney, Singapore and Mumbai covering Global, AUNZ, ASEAN and India markets.
She has planned and launched insightful & effective campaigns for a diverse clientele, spanning across diverse industries. Some of her key brands include Sony, Samsung, IBM, BlackBerry, Huawei, Guinness, Hyundai, Yellow Tail, Banrock Station, Cadbury, Ferrero, Kraft Heinz, KFC, Coca-Cola, AirAsia, L'Oreal, Garnier, Pears, Bunnings, Cerebral Palsy Alliance, Circular Plastics Australia, Hort Innovation, Intel, Vodafone, Purina, Bridgestone and more. Her works have been recognised, one of them being The EFFIE Gold for Cadbury. She was also chosen as the first round judge for EFFIE Australia 2019. Certified as the Official Mind-map Coach by the inventor of The Mind Map, Tony Buzan, the Mind-mapping technique is thoroughly infused in her ways of working. Her recent training on Big Data, Cognitive Analysis and Artificial Intelligence has only made her more hopeful of exciting times in this new era of Account Planning.