MIND
- What business & consumer problem does your brand solve?
Strategy
BODY
- How does it solve the problem? How does it look & work?
Design
EMOTION
- How does it make the consumer feel?
- How does it make the consumer feel?
Connect
ENERGY
- How does it move the world?
- How does it move the world?
Purpose
Shitu Anand Patil | Co-Founder, Creative Director & Strategist
A design thinker & visual artist with a passion and enterprise for building brands Shitu is a specialist in lifestyle / luxury branding & communication. With a career spanning over two decades in the advertising and design industry, her experience includes a wide range of integrated design, strategy, branding and communication solutions for some of India’s fortune 500 companies.
Gautam Patil | Co-Founder, Design Director & Strategist
A large scale FMCG packaging specialist with a penchant for understanding deepest of business problems and starting from there is what has made Gautam shine through 20 years of his design career. An innate understanding of design rules have taught him how to break them, delivering unconventional answers to real market challenges. This strategic mindset, farsightedness and keen understanding of clients’ business problems gives
Ashish Vadgama | Client & New Biz Manager
Jinal Dahanuwala | Designer, Lettering
Aishwarya Mestry | Designer, Motion
Shania Pereira | Designer, Typography
Collaborative Partners
Roy Abraham | Consulting Creative Partner
Roy Abraham has been writing for advertising in Mumbai since 1999, and despite the dozens of Indian awards and International accolades for his work, he seldom likes being labeled a wordsmith. And that’s got a lot to do with the greatest traditions of advertising, espoused by the legendary offices of Madison Avenue, London and Mumbai: Great communication, be it in the form of word, design, digital expression or other touch points, always starts
Wolfzhowl Strategic Instigations | Collaborative Strategy Partner
Wolfzhowl is a pure and intense strategic consultancy which is a veritable den of planners from disciplines as diverse as design thinking, brand & communications and data science. The founder, Kalyan Ram Challapalli, has lead the industry in India and abroad from positions such as Executive Planning Director – APAC, Common Wealth; Sr. Planning Director – ASEAN, Leo Burnett Singapore; Head of Disruption – TBWA India; Head of Strategy –
Roma Singhal | Collaborative Strategic Partner
Roma, known as #TheSmilingStrategist, has spent 14 years as Brand & Digital Creative Strategist trying to understand human behaviour at blue-chip marketing and advertising organisations such as American Express, Ogilvy, Publicis Groupe, McCann, and BBDO in Sydney, Singapore and Mumbai covering Global, AUNZ, ASEAN and India markets.
Hiral Dattani | Collaborative Strategy Partner
Hiral is a passionate and motivated brand strategic professional with over 14 years of local and international experience in FMCG and retail environments. Her professional reputation has been built around delivering quality results on time and creating efficiencies to meet business goals for both clients and agency. In the last 15 years she's lived in 6 cities, shaping her professional and
Our Services
Strategy
- Brand Strategy
- Brand Positioning
- Brand & Portfolio Architecture
- Naming + Verbal Identity
- Consumer Journey Mapping
- New Product Development
Design
- Brand Identity
- Packaging
- Packaging Structure Design
- Product Design
- Visual Identity System
Experience
- User Experience
- User Interface
- Environmental
- Retail Experience Design
- Installation
Content
- Advertising
- Digital
- Film & Video
- Print / OOH
- Social Strategy
- Social Content
Our Purpose: Be Boundless
Create brand love + business growth for our clients & help them build Boundless Brands
Plus One
Grow Plus One to realise its highest potential and be a global changemaker in design
Help our employees & partners realise their highest selves and Be Boundless