The legacy of brand Raymond always enjoyed great affinity amongst its fans of ‘The Complete Man’. Yet, all good things must adapt and move forward when times they are a-changing.
Our AW15 narrative showcasing a suiting collection with bold new colours and never seen before exquisite fabrics was a step in just that direction. A new dimension of style to the many facets of ‘the complete man’ was ‘The Quintessential Gentleman’. He was really still the same, just a little bit bolder with his sartorial choices. In a new increasingly casual world he was opening up to experimenting. Be it wearing colours like never before, or mixing different patterns or textures with his suits and jackets to create a look that was uniquely him.
We defined what style meant to this new ‘Complete Man’ through the way he went around living his life with effortless ease, photography that captured a unique sartorial story in each frame and never seen before styling explorations on finely groomed Raymond men.
Impeccable taste, effortless style, unmistakable sophistication and a dash of adventure. With that, the complete man’s sartorial journey turned a new leaf.