The best of Raymond in Ready To Wear was about the flourishes of texture, gestures of colour and magnificence of stitch, but most of all, for the brand and its gentleman consumer, it was about the refinement of the day. We helped capture this shared world view, through various life occasions big and small, be it at an imperial wedding, or bicycle rides for some father and son time.

The gentleman is about the things he does, and indeed, the manner in which he does them. The time he spends, the decisions he makes and the lives he touches. For AW 16, we made these not mere transcripts of the gentleman’s day, but breathing examples of immaculate comfort, natural ease and consummate style.