Raymond Shirting SS17
A share of wardrobe bridging reality with imagination.
Legacy brand Raymond, popularly known for its suiting fabric was coming out with a varied offering of fine shirting fabrics in SS17 in a bid to increase their ‘share of wardrobe’.
It was a collection that bridged reality with imagination with experimentations in textures, finishes and patterns. What else could we call it but ‘Surrealism’.
Our visual style that juxtaposed colours on simple white, with the play of shade and light conjured an aura of mysticism. Like a summer breeze draping around the shoulders, capturing the weave of a memory, hues of dream and textures of ease.
It was about the colour and texture that offer you the feel of time and space. Tone and pattern that stage the play of light and dark. Style and discernment that paint the season in shades of reality and imagination.
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