Raymond Linen SS16
Raymond Linen SS16
Defining the purity of linen
Raymond Linen with its 100% natural and luxurious hand feel is one of the finest & purest fabric you can find. But how do you define Purity? How do you make someone feel it? We turned to the Mother Nature with its earth, its seasons and their harvest to find answers for Raymond Linen SS 16.
This oneness with nature started with the choice of locations and extended to the whole theme. The quest for purity, meant that the models were styled, made-up and shot in the minimal, honest and free-spirit of nature, much like linen.
The narrative in a mélange of colours, textures, and the magic of fabric and design, defined Raymond Linen as the ultimate in purity and of course, style.
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- Expertise
- Brand Communication
- Fashion Shoot Concept
- Creative Direction
