The legend of Merino and the legacy Raymond knitted into a narrative worthy of perhaps the finest sweaters of the 21st century.
The campaign for Raymond Sweaters traced the compelling journey of Merino wool from the 12th to the 21st century. From royal palaces to Kings of pop, from Spain to Australia to a Raymond store next door. A heritage spun in 16.5 flawless microns of texture and lustre to complement the gentleman’s unique style.
+ More Information
- Brand Communication
- Fashion Shoot Concept
- Creative Direction