Raymond SS16 suiting fine fabric collection was all about easy cotton, linen, breathable wools and elegant sheers in muted and natural tones.
In an endeavor to loosen up the Indian summer, we introduced a language of ease and grace. And to quote ourselves, ‘Because if it doesn’t come naturally, it’s not style. If it creases a brow, it’s not relaxed. And if it doesn’t spell freedom, what good is it.’
Shot by the sea, with moments of musing, and musings of moments, we created a free flowing narrative. Conjuring a world where life’s everyday humdrum gets pushed back into nothingness all summer.