Raymond Trousers
Raymond Trousers
Showcasing the infinite style, fit & customization possibilities the humble trouser fabrics hold.
Trouser fabrics was the highest selling category in Raymond suiting portfolio. Yet when one looked at men's ensemble, shirts & suits were what had always been highlighted from style perspective in the overall category. With an endeavor to explore the design & style possibilities, Raymond collaborated with designer Ujjwal Dubey.
We designed the communication narrative to showcase the multiple facets of trousers in terms of styles, fits, design, customization which can be explored by stitching fabric vs readymade trouser.
Treating the fabric as an artist’s canvas which holds infinite creative possibilities with customization and named the narrative ‘The Art Of Trousers’. We worked closely with the styling team to put together looks that explored versatility of usage and style.
The clothes, concept, photography, styling all rendered a youthful edge to trousers, making the consumers see trousers in a new light.
- Expertise
- Brand Communication
- Fashion Shoot Concept
- Creative Direction
