Designing to command a premium
Creambell ice-cream was well liked in Kenya for its taste and goodness. But it saw a marketing opportunity in revamping the packaging of its ice-cream tubs to upgrade its perception into a far more premium space.
The trick was to achieve this redesign without undoing its already successful brand architecture. And since it was an ice-cream known for its taste and quality, we wanted to highlight its choicest ingredients story. We magnified and showcased them on a clean white background much like fine art is on canvas. Also, much like a beautiful painting, the black tubs served as a frame for this finest creation from Creambell.
+ More Information