Future Consumer Ltd, wanted to rebrand its existing range of air fresheners brand, Mysst. They wanted it to go beyond odour, to mood elevation. The only problem was its branding & packaging did not speak what the brand wished to stand for.
We changed the logo to make it more fluid to go with the inherent nature of fragrance and also to solve a practical problem of space available on the narrow packaging structures.
We created a visual language with Mysst coming out of the logo and connecting it with the ingredient.
This created a defined visual system which was taken across the entire range, to different structures in 5 categories & 25+ SKUs.
Big blown up ingredients & bright colours made the packaging bold, helping it stand out on the shelf and smoothen the user experience with easily identifiable fragrances.
Special care was taken to give it premium codes that did not intimidate the mass consumer seeking an elevated lifestyle at pocket friendly prices.