TS Color Police – Future Consumer
TS Color Police - Future Consumer
Helping launch nail enamels from Future Consumer as the last word in color
It was a new brand of nail enamels from Future consumer that was to be launched under their affordable beauty brand, TS. Available in 40+ shades, the collection was about a vibrant burst of trending colors and a confident reflection of the woman in the selfie-age.
‘Your beauty ammunition’ was how we had already positioned brand TS, so when it came to its unabashedly vibrant sub-brand of nail enamels, we took permission from the grammar police before settling on the name, ‘Color Police’. And this irreverent celebration of color and beauty was expressed in a bold visual language with juicy product shots, zany branding, packaging and launch communication.
Why, even each of its 40+ colors got their own fun, unique names. And naturally, they became the last word in color.
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- Brand Identity
- Brand Communication