This unique combination was new to mass India and demanded a definitive product showcasing. We thought wouldn’t it be wonderful if we could display the product in a way that virtually simulates the sensorial experience of biting into the new.

The packaging visually brought alive the unique combination of creamy chocolate and crunchy bourbon by juxtaposing drips and chunks of chocolate and cream against a typography that is literally made from the crunch of the bourbon experience. The levitating solid chocolate, the creamy chocolate drips, and the crunchy bourbon type-face coming together to bite into the new.