TS Lip Lock – Future Consumer
TS Lip Lock - Future Consumer
Locking in moisture & audacity to launch a lip balm
Can the humble lip balm usually just called upon to moisturize lips, move beyond its humble functionality? Could it also serve as a go-to alternate lip tint and moisturizer? Can it not appeal to both men & women?
With this range of tinted lip balms, we asked questions on behalf of the youth of the selfie-age. And every question led us to a fun and rather audacious answer in ‘Lip lock’.
The name perfectly captured this fun meets functionality product and brand personality. And like every great Hollywood kiss, it was a coming together of moisture + madness, male + female.
With a bold and graphic visual language, an instaworthy logo, and a packaging that was shaped into a perfect pout, Lip Lock captured a cheekiness that was totally in sync with the TS tag line, ‘Your beauty ammunition’.
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- Brand Identity