TS Kosmique Kajal – Future Consumer

TS Kosmique Kajal - Future Consumer

A product launch that celebrates the beauty and seduction of the traditional kajal in the twentyfirst century life of young Indian women.

How do you launch a brand of traditional kajal, making it relevant to a young woman’s modern style aspirations? How do you represent a brand in a manner that’s young yet assured, everyday yet special. Be it the wordmark, branding, packaging or the writing or design, our answers reflect a strong, exuberant personality for Kosmique Kajal.

The humble Kajal comprises 20-25% of the overall colour cosmetics market in India and it is no surprise that it was one of the first beauty products to be launched by Future Consumer under its grooming and beauty brand – TS. Post the TS rebranding exercise, kajal was our second mandate. We were assigned with the naming, branding and communication task for the same.

  • Expertise
  • Brand Name
  • Brand Identity
  • Packaging
  • Visual Identity System
  • Brand Tagline
  • Launch Communication
  • Films
  • Visual Style Direction