Raymond Suiting SS17
Making the ethereal, real.
Ever the innovator, Raymond for 2017 had envisioned and produced fabrics in textures and colors that were unlike anything anybody had imagined. Stands to reason, the collection was called ‘Ethereal’. And the unique fresh colours of summer led our narrative.
The collection was divided into different colour stories of powder blue, tarnish blush and machine red.
We compared the fresh fabrics and its colours to the season of new beginnings. With flowers in full bloom, birds singing new tunes, with everything light and delicate in a way that seemed out of this world. In bursts of colours in a smokey haze against an ethereal white endless background. Sewing such magical moments to let new colours and textures envelope the models as they rose from an ethereal frame, to present Raymond SS17 in an avatar that could only be called ethereal.
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