One of India’s leading ice-cream brands, Creambell was looking to make its widely sold ice-cream bricks more desirable to the consumer vis à vis the market leaders. The consumer was moving towards premium bricks, they wanted the best product but at an affordable price.
Creambell ice-cream was already known for its creamy good quality & rich ingredients, we just highlighted this USP with rich visual story telling.
The paper packs were upgraded to tubs. We layered the ingredients just like it would be plated & presented in a fine-dining restaurant, to create an instant premium connection. This worked as a visual devise to romanticize the layering of rich ingredients and a creamy spread re-establishing what Creambell is known for.
The answer was already there in the product, we repackaged it to drive value and let the brand charge the premium it deserved!