Creambell Dairy Russia


Creambell Russia

Should indulgence in a dairy brand come at the cost of good health?

Indian MNC RJ Corp, was taking its home-grown ice-cream brand ‘Creambell’ to the global market. After successfully launching Creambell as an affordable luxury brand in Kenya & Zambia with the entire dairy portfolio, they wanted to launch Creambell in Russia. Plus One was assigned with creating the brand strategy, visual identity & packaging for the same.

How do you capture market share in a competitive Russian dairy market, where other than several local players, major global brands had already captivated majority of the audience?

Competition market mapping revealed that most brands, including RJ Corps’ own ‘Goodness Farm’ were ploughing the farm-fresh to supermarket space with adjectives like natural, fresh and more commonly, ‘pure’.

  • Expertise
  • Brand Strategy
  • Brand Identity
  • Packaging Design System
  • Visual Language
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