Motorola - Smart Washing Machines

Digital launch UX/UI design & communication assets for Motorola washing machines at Flipkart

Motorola was launching its global first range of smart home appliances for Indian consumers through a strategic partnership with the e-commerce giant Flipkart.

The first ever truly smart home appliances, Motorola washing machines come with Truwifi technology which allows consumers to access them from their smartphones. The smart washing machine offers bacteria-free sterilized wash and customizable wash programs with speed, wash duration, temperature, and delay options.

We created the launch UI/UX design & communication that included the Flipkart app & desktop store, photoshoots, on-platform & other digital assets for the range of washing machines & refrigerators.

Delivered during the pandemic in 2020, what made the launch both challenging and exciting was the fact it it was on a 100% digital platform.

Applying the tone and voice of brand Motorola and catering it to the home appliances category, we created a unique design system for the digital launch. A UI/UX design for a new age app & desktop store at Flipkart that launched Motorola home appliances in India on the Flipkart – Big Billion Day, photo-shoot for 13+ washing machines, 13+ sets of packaging-user manuals, 80+ unique set of icons, digital assets like in-store & app launch communication for Flipkart & Motorola websites.