Song Bird – Future Group


Song Bird - Future Group

Serving imagination for a serve-ware brand

Praxis Retail Ltd. from The Future Group wanted to launch a specialty serve-ware brand for the selfie generation obsessed with posting beautiful food pictures online. They appointed us to create a distinct packaging design system that seamlessly worked across 5 categories and 100+ SKUs.

How to turn a utility object meant for dining or serving tables into an expression of creativity, fun and even a token of love?

  • Expertise
  • Brand tagline
  • Packaging Design System
  • Nomenclature
  • Illustration
  • Visual Style Direction
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