Raymond Whites


Raymond Whites

Re-inventing the white shirt

Raymond (popularly known as the leading menswear fabric brand in the country) wished to establish itself as a prominent player in the competitive readymade clothing market too. ‘Raymond Whites’ not only created a new specialized category for white shirts but thereby, also renewed focus on its readymade offerings, brand legacy and style credentials.

A shirt is a shirt, how do you create and own a category within the infinite world of checked, stripes and plain shirts?

  • Expertise
  • Naming
  • Brand Identity
  • Packaging
  • Visual language
  • Launch Campaign
  • Microsite
  • Digital Content
  • Visual Style Direction
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