Urban Blackberrys


Urban Blackberrys

Bang in the cusp of the life opportunities and anxieties of Indian youth, we made a case for Urban with a clarion call of exploring choices without guilt.

One of India’s leading menswear brands, Blackberrys wished to create a casual brand to help them influence a considerable share of the millennial & Gen Z consumer while also adding value back to the Mother Brand. We partnered with them to help build this brand ground up.

Blackberrys was always known for its high quality garments but over a period of time, it had become a brand more popular for its formal and ceremonial wear. The challenge was to make a new brand from the same family - Urban Blackberrys - relevant and resonant to the millennial & Gen Z wanderer.

  • Expertise
  • Brand Strategy
  • Brand Tagline
  • Brand Communication
  • Visual Identity System
  • Fashion Shoot Concept
  • Creative Direction
  • Visual Style Direction
  • Film
Urban Blackberrys
Urban Blackberrys
Urban Blackberrys
Urban Blackberrys
Urban Blackberrys
Urban Blackberrys
Urban Blackberrys
Urban Blackberrys
Urban Blackberrys
Urban Blackberrys
Urban Blackberrys
Urban Blackberrys
Urban Blackberrys
Urban Blackberrys
Urban Blackberrys
Urban Blackberrys
Urban Blackberrys
Urban Blackberrys