Tea Culture Of The World


Tea Culture Of The World

B2B startup to B2C game changer

Tea Culture Of The World, a whole-leaf premium teas start-up was about to make a shift from being a B-2-B supplier to directly entering India’s retail tea market. We were appointed to design just the retail packs but soon the engagement translated into a full blown rebranding journey. Our duties now involved designing the brand architecture, brand experience, brand language, e-commerce website and the retail experience.

In a country always used to doing chai pe charcha, ironically there was little talk of whole leaf tea. How does one build this conversation in the mass premium retail space, to make whole leaf tea a daily habit in a chai loving urban India?

  • Expertise
  • Rebranding
  • Brand Portfolio Strategy
  • Nomenclature
  • Packaging
  • Gifting
  • E-Commerce Website
  • Retail Experience Design
  • Design System
  • Visual Style Direction
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