TGL Co. Luxury Teas

TGL Co. Luxury Teas

Premiumising tea packaging for one of the fastest growing hot beverages startups

The Good Life Company (TGL Co.) TGL, one of the fastest growing hot beverages startups in India, was already known for their loose leaf luxury teas. They were looking at increasing sales by catering to a wider audience that seeked the convenience of tea bags and appointed us to design packaging solutions for the same.

How do you provide a luxury tea experience at a mass competitive cost?

The exquisite TGL Co. teas were sourced from plantations in India and across the world and were blended with various spices and herbs under the controlled supervision of culinary experts and botanists in Europe. This fine experience had to be translated into a luxurious packaging experience for the brand's new tea bags packaging. The brand wanted to stay true to its Indian roots along with having a global design perspective.

  • Expertise
  • Packaging Design System
  • Structure Design
  • Illustration