Artiste Ice-Cream


Artiste Ice-Cream

Handcrafting a sustainable packaging system for a new brand of handcrafted ice-cream.

Moving away from the bandwagon of commercial ice-cream produced in concrete labyrinths, Artiste is a brand of handcrafted premium ice-cream made in small batches with precision and passion. Made with natural sugars like jaggery, honey and fresh cow’s milk the ice-creams are a healthy balance of wholesome ingredients catering to a refined palate. Just like an artist’s fine creation, their flavors transcend the boundaries of what you know to be possible. They appointed us to create a packaging experience that reflected the same philosophy.

As a small batch ice-cream brand startup with ever changing and new flavors launched every month, we had to create a packaging system that kept the number of SKUs minimum. Instead of designing for individual flavors, we designed the distinct brand philosophy of hand-crafted fine creative expressions.

  • Expertise
  • Brand Strategy
  • Brand Identity
  • Packaging Design System
  • Visual Language
  • Retail Experience Design
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