Creambell Ice Cream Tubs


Creambell Ice Cream Tubs

Driving value of the ice-cream tubs to move them from mass to mass-premium

One of India’s leading ice-cream brands, Creambell was looking to make its widely sold ice-cream bricks more desirable to the consumer vis à vis the market leaders. The consumer was moving towards premium bricks, they wanted the best product but at an affordable price.

  • Expertise
  • Packaging Design System
  • Visual Language
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