Goodness Farm

Goodness Farm

Transforming a local Russian dairy

Russia based Cherepovets Dairy Plant was going through their biggest rebranding exercise and Plus One was appointed for the same.

How do you rebrand a historic dairy plant, change brand perception and increase market share in a saturated Russian dairy market dominated by both well established big brands & several local players?

Cherepovets Dairy Plant products were not sold under any particular brand name but were endorsed by the dairy. Each product was sold under category descriptor name making each product category look very different from another. With a vast 8+ product categories and 35+ SKUs this meant a lack in brand consistency.

  • Expertise
  • Brand Strategy
  • Brand Name
  • Brand Identity
  • Brand Tagline
  • Packaging Design System
  • Visual Language
  • Brand Launch Communication
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